Packaging Concepts Archives | Ludbrook Agency

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Packaging Concepts

Alice McCall Re-Brand
A brand reimagined for global success.
Brand Strategy, Brand Identity, Art Direction, Print
Cocochine
Concept developed for Nahji Chu for a sophisticated French Vietnamese restaurant in the heart of Sydney.
Brand Strategy, Brand Identity, Illustration, Photography
Barons Brewing
Craft beer branding and custom illustration for the relaunch of an iconic Australian beer brand.
Brand Strategy, Brand Identity, Website, Packaging, Print, Photography
Café Sydney
Website design and digital experience for one of Sydney's most iconic waterfront hospitality destinations.
Website Design, Website Development
Judy Chapman Spa Consulting
Website design and brand positioning for a leading spa and wellness consultant, author and global wellness authority.
Branding, Website Design, Website Development, Managed Services
Electric Sheep Music
Website design & build for leading Australian sound and music production house.
Website Design, Website Development, Managed Services
Wellness Summit Asia Pacific
Rebranding and digital identity for Asia Pacific's leading wellness and spa industry conference.
Brand Identity, Digital Identity, Content Creation
Merchant Suites
Brand strategy and identity design for boutique inner-city commercial suites targeting premium office tenants.
Branding, Website, Brand Environment, Illustration, Photography, Way-finding
Grei Wealth Management
Brand identity, naming and digital experience for an innovative wealth management platform bridging Chinese and Australian investment markets.
Brand Strategy, Brand Identity, Website Design
Karma Spa Bali
Luxury spa branding, website, packaging and spa menu design for Karma Spa.
Brand Positioning, Spa Menu Design, Packaging, Photography, Way-finding
In Essence
Rebranding and packaging design for one of Australia's most established essential oil and aromatherapy brands.
Brand Strategy, Brand Identity, Branding, Packaging, Photography, Retail Pos
The Riverhouse, Bali
Brand strategy, identity and creative direction for a stunning new hospitality property in Bali.
Brand Strategy, Branding, Creative Direction, Naming, Merchandise & Collateral, Way-finding
KLIMA
Developing a holistic wellness brand identity into a hotel experience eco-system.
Brand Positioning, Brand Identity, Creative Direction, Website, Photography
Flipp Agency
Website for premium production agency representing some of Australia's most respected photographers and stylists.
Website Design, Website Development
Tatler Super Club
Brand strategy, visual identity and environmental design for Tatler Super Club in Darlinghurst. A bold hospitality brand brought to life.
Brand Strategy, Brand Identity, Print, Photography, Way-finding
Crinitis Restaurants
Brand identity, campaign creative and hospitality marketing for one of Australia’s most recognisable Italian restaurant groups.
Brand Identity, Art Direction, Website Design, Print, Menu Design, Photography
Mana Sanctuary
Brand Strategy, Brand Identity & Digital Experience for a Luxury Wellness Retreat in Bali.
Brand Strategy, Brand Identity, Art Direction, Website
LoFly
Minimalist charm for Vietnamese street food in Potts Point.
Brand Strategy, Brand Identity, Packaging, Print
Kid Cashmere
Art direction and shoot for luxurious casual cashmere brand.
Art Direction, Photography
DKC Architecture
Brand identity and website design for a multi-award-winning architecture firm.
Branding, Website Design, Website Development
Alice McCall Campaigns
Campaigns and look-books for iconic Australian fashion brand.
Art Direction, Print
Construction Assignments
New website for leading Australian project management consultancy.
Website Design, Website Development, Managed Services
Grew & Co
A jewellery campaign of pared back elegance.
Art Direction, Photography
Re>Pal
Brand strategy, naming, visual identity and digital presence for a pioneering sustainable pallet company ahead of a $50 million ASX listing.
Branding, Naming, Art Direction, Website, Print, Photography
Saigon Street Bali
Vietnamese street food for a buzzing Bali crowd
Branding, Packaging, Print, Menu Design, Illustration, Way-finding
Transmitt Lighting
Brand identity and website design for an Australian architectural lighting brand entering global markets.
Brand Identity, Website Design, Website Development
The Bistro
Branding, way-finding and collateral for a contemporary European style cafe in Kings Cross.
Brand Strategy, Brand Identity, Print, Photography
Sun Studios Australia
Brand identity, placemaking and wayfinding for Sydney's premier creative hub for photography and TVC production.
Brand Strategy, Brand Positioning, Brand Identity, Placemaking, Naming, Digital Identity, Art Direction, Print, Way-finding
Lady Chu
Branding, website and menus for cult Vietnamese restaurant in Potts Point.
Brand Strategy, Brand Identity, Art Direction, Website, Print, Photography, Managed Services
The Park Darlinghurst
Hospitality branding, placemaking and interior creative direction for a new venue in Darlinghurst.
Brand Strategy, Brand Identity, Placemaking, Brand Environment, Menu Design, Way-finding
The Royal Sydney Golf Club
Brand refresh, creative direction & identity system for Australia’s most prestigious private wellness club.
Brand Identity Refresh, Brand Strategy, Brand Audit, Creative Direction, Signage Strategy, Merchandise & Collateral
The Naked Rawr
Brand and photography for niche vegan delicacies.
Branding, Art Direction, Photography
Ewabi Electric Bikes
Branding, naming, identity and website for certified B Corp electric bamboo bicycle company.
Brand Strategy, Brand Identity, Naming, Website, Content Creation, Photography
Metro Steel Windows
New brand identity, new website, new performance marketing — and a pipeline of qualified enquiries that grew sevenfold within months of launch.
Branding, Website Design, Website Development, Product Photography, Stationery Suite
Bensimon Diamonds
Bensimon Diamonds is a luxury online jewellery brand with cult appeal.
Art Direction, Website, Product Photography
Svenska KJ
Brand identity and website design for a European textile and fabric distributor serving the architectural and interior design market.
Brand Identity, Website Design, Website Development
Obodo
Large, complex catalogue website for premium wholesale furniture company.
Art Direction, Website Design, Website Development, Photography
Shaun Lee Salon
Pared back sophistication for a Double Bay favourite.
Branding, Print, Photography, Way-finding
THE RITZ-CARLTON, EMIRATES WOLGAN VALLEY
A refined environmental identity for Emirates Wolgan Valley, balancing heritage character, global luxury standards and a deep connection to place.
Signage Strategy, Placemaking, Brand Environment, Way-finding
Subaru Australia
Environmental graphics and brand storytelling for Subaru dealerships across Australia — redefining the car-buying experience.
Placemaking, Print, Brand Environment, Photography, Way-finding
The Dry Dock Hotel
Custom website design & build for award winning hatted gastro pub in Balmain.
Website Design, Website Development, Managed Services
SENSORIAL: THE NINE SENSES OF BRANDING
Kirsty Ludbrook's book, Sensorial, is our manifesto on building multi-sensory brand experiences in the digital age.
Brand Identity, Content Creation, Photography, Retail Pos
Evolution Laser Clinics
Brand strategy and identity refresh for a national network of laser and skin clinics.
Brand Strategy, Brand Identity, Print, Brand Environment, Way-finding
The Shorty Hotel
Brand identity and visual system for The Shorty Hotel — a heritage ceramics warehouse turned contemporary CBD destination.
Brand Strategy, Brand Identity, Placemaking, Brand Environment, Way-finding
Jervis Bay Distilling
Brand identity and packaging for artisanal gin brand Jervis Bay Distilling.
Brand Identity, Branding, Packaging, Print, Content Creation
The Standard Store
Brand refresh and new website for this niche fashion retailer. The new site immediately attracted more traffic and online sales nearly doubled.
Website Design, Website Development
Le Tan
Modern brand refresh for iconic Australian skincare brand. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.
Branding, Packaging, Content Creation, Photography
Goodwill Society Cafe
Brand identity, place-making and collateral for an iconic Sydney café.
Branding, Packaging, Print, Photography, Way-finding
InCounsel Legal
Naming and culture building for a legal platform.
Brand Strategy, Brand Identity, Packaging, Merchandise Design
Luchetti Krelle
Website design and development for one of Australia's most respected hospitality interior architecture and design studios.
Website Design, Website Development, Managed Services
The Brentwood Hotel
Branding, menus and way-finding for a 60's classic airport hotel in Wellington NZ.
Brand Strategy, Brand Identity, Way-finding
Aura Rosé
Premium Australian wine logo development, custom illustrations and label production.
Brand Strategy, Brand Identity, Website, Packaging, Photography
BOLO Sustainable Takeaway
Brand strategy and identity for Bolo — a sustainable takeaway brand redefining single-use packaging with reusable rice-husk bowls.
Brand Strategy, Brand Identity, Art Direction, Website, Photography
OPTY.NC BEAUTY SUPPLEMENT
Brand identity, packaging design and campaign photography for an Australian wellness supplement company focused gut health, hair, skin and nails.
Brand Strategy, Brand Identity, Packaging, Photography
Enfants Paradis
Brand creation and retail experience for a luxury skincare and travel lifestyle brand founded in Bali.
Brand Identity, Placemaking, Naming, Packaging, Product Development, Photography

Ludbrook Agency is a Sydney branding and design studio with over 30 years’ experience, specialising in wellness, hospitality and the built environment. We deliver brand strategy, identity, websites, packaging and campaign creative.

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Darlinghurst
NSW 2010
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